Reengineering a brand

 

Cooper Perkins is a product design and engineering firm who was looking to elevate their brand identity. The final wordmark emulates the company’s unwavering expertise. The monotype font is a nod to engineering history and further emphasizes the firm’s precise and balanced nature. The refined brand system and minimal color palette allow their work to speak for itself.

 

Role:

Design
Development

 

Credits:

Agency, SevenDesign
Creative Director, Andrew Pollack
Design, Cedrik Ferrer
Design, Jonathan Baird

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