Cooper Perkins is a product design and engineering firm who was looking to elevate their brand identity. The final wordmark emulates the company’s unwavering expertise. The monotype font is a nod to engineering history and further emphasizes the firm’s precise and balanced nature. The refined brand system and minimal color palette allow their work to speak for itself.
Agency, SevenDesign Creative Director, Andrew Pollack Design, Cedrik Ferrer Design, Jonathan Baird